Enterprise SaaS Expansion
by Nexus Systems
Platforms
LinkedInGoogle Search
Objectives
- Lead Generation
- Enterprise Contracts
Budget & Scale
Total Spend
$800K
Installs
N/A
Views
5M+
Followers
12,000+
ROAS
10.6x
Revenue
$8.5M
The Growth Story
Targeting CIOs requires precision. We built a hyper-targeted ABM campaign.
What Made It Work
High-value gated content.
Frequency Strategy
Careful pacing to avoid annoying decision-makers.
From Zero to Scaled Impact
Shifted the company from mid-market to enterprise focus in 6 months.
Strategic Funnel Execution
| Funnel Stage | Objective | Platform | Role Execution |
|---|---|---|---|
| Awareness | Thought Leadership | Whitepapers and industry reports. | |
| Conversion | Demo Requests | Google Search | Capturing high-intent enterprise keywords. |
Platform Results
LinkedIn
300 SQLs generated
View Campaign Data