Eco-Lifestyle Product Launch
by Verdant Solutions
Platforms
PinterestInstagramInfluencers
Objectives
- Product Launch
- Brand Positioning
- Sales Generation
Budget & Scale
Total Spend
$450K
Installs
N/A
Views
12M+
Followers
42,000+
ROAS
4.0x
Revenue
$1.8M
The Growth Story
Verdant needed to make a splash in a crowded sustainable market. We focused entirely on the visual narrative and community building before asking for a single sale.
What Made It Work
Aligning perfectly with Pinterest search trends allowed us to capture high-intent users before they even knew they wanted the product.
Frequency Strategy
Soft touches over a 6-week period built immense anticipation.
From Zero to Scaled Impact
We turned a zero-audience brand into a cult favorite practically overnight.
Strategic Funnel Execution
| Funnel Stage | Objective | Platform | Role Execution |
|---|---|---|---|
| Awareness | Visual Inspiration | Aesthetic lifestyle boards inspiring sustainable living. | |
| Consideration | Social Proof | Instagram Influencers | Authentic reviews and unboxing videos from micro-influencers. |
| Conversion | Direct Purchase | Meta Dynamic Product Ads | Retargeting engaged users with limited-time launch offers. |
Platform Results
Instagram
25k new followers, 12% Engagement Rate
View Campaign Data