Digital Growth Campaign
by Global Tech Inc
Platforms
Objectives
- User Acquisition
- Brand Awareness
- Market Expansion
Budget & Scale
Total Spend
$1.2M
Installs
150,000+
Views
45M+
Followers
85,000+
ROAS
3.2x
Revenue
$3.8M+
The Growth Story
Global Tech Inc approached us with a stagnant user acquisition strategy. They needed a breakthrough campaign to penetrate a younger demographic while maintaining their core enterprise base. We engineered a multi-platform narrative that seamlessly bridged the gap between B2B reliability and B2C virality.
What Made It Work
The secret was our dynamic creative testing framework. By launching over 150 creative variations in the first two weeks, we identified micro-trends and rapidly doubled down on the top 5% performing assets, creating a self-optimizing flywheel of growth.
Frequency Strategy
To combat ad fatigue, we implemented a sophisticated frequency cap matrix. Users saw awareness content no more than 3 times before being shifted to a high-intent conversion funnel or gracefully exited into a 30-day cool-down pool.
From Zero to Scaled Impact
Starting with a modest $50k test budget, we proved out unit economics within 14 days. Once the target CPA was secured, we rapidly scaled spend, opening up new geographic markets week-over-week without breaking efficiency thresholds.
Strategic Funnel Execution
| Funnel Stage | Objective | Platform | Role Execution |
|---|---|---|---|
| Top of Funnel (Awareness) | Maximizing Reach & Views | TikTok & Meta Reels | High-energy, short-form creative capturing attention within the first 3 seconds to drive massive brand awareness. |
| Middle of Funnel (Consideration) | Educate & Engage | Instagram & YouTube | Feature-led carousels and explainer videos targeting engaged users to build trust and consideration. |
| Bottom of Funnel (Conversion) | Direct App Installs | Google Search & Meta Conversion | Aggressive CTA-driven static ads and search intent capture to drive immediate app downloads. |
Platform Results
65,000 Installs at $4.10 CPI
40,000 Installs at $2.80 CPI
